Customer Control Creates New Phase of Apologetic Marketing
Performance Marketing
In a customer-centric marketing ecosystem, brands need to be more self-aware than ever before. Brands must accept that customers control their reputation, and customer satisfaction should become a top KPI [...]
Uber’s Ride Bookings Are Growing Insanely Fast, Approaching $6 Billion Per Quarter
Performance Marketing
SAN FRANCISCO—During the first day's closing session of Vanity Fair's New Establishment Summit, Uber CEO Travis Kalanick said that his app has 40 million monthly riders paying an average of [...]
Uber Is Putting Ads on Drones and Having Them Taunt Drivers Stuck in Traffic
Creativity
Uber is doing huge business in Mexico City, to the point where they feel comfortable using drones to taunt people who aren't using their service yet. A recent ad stunt [...]
Ken Bone Is Now an Uber Pitchman
Creativity
That didn't take long. Just four days after becoming an instant folk hero after asking a question during Sunday's town-hall presidential debate, Ken Bone has appeared in his first ad. [...]
Q&A: Deutsch’s Kim Getty on Los Angeles’ Growth, Creative Community and Earthquakes
Brand Marketing
In recent years, a growing number of agencies have been establishing themselves in Los Angeles. But that's not the case for Deutsch, which planted the flag in 1995 and, as [...]
Retailers Can Now Request That Uber Drop Off Customers Right in Front of Their Stores
Performance Marketing
Holiday shopping is just about to kick into gear, and brands now have one more app to consider for marketing this year—Uber. Today the ride-hailing app is partnering with location-data [...]