Alicia Wiedemann
Alicia Wiedemann leads DRUM’s strategic processes to balance customer-centric marketing with results-driven media and technologies. Previously, she’s worked for BBDO, Agency212 and MGL, covering clients like GE, eBay, Armstrong and AAA. Bringing that expertise to DRUM, Alicia has implemented innovative tactics like launching personalized video for an insurance company’s retention program that’s delivering 12x ROI, starting a utility’s influencer campaign that’s reached 94% engagement rates, and managing DRUM’s proprietary research tool. This past year, Alicia has built a virtual strategic planning hub for clients and has initiated the agency’s successful PR and marketing program.
Customer Control Creates New Phase of Apologetic Marketing
Performance Marketing
In a customer-centric marketing ecosystem, brands need to be more self-aware than ever before. Brands must accept that customers control their reputation, and customer satisfaction should become a top KPI [...]
5 Tips for Leading the Ultimate Marketing Team
A lot is expected out of today’s marketing teams. They have to plan like statisticians, perform like entertainers, think like psychologists, create like artists and execute like technicians. While it’s [...]