Is Vine’s Loop Counter Useful or ‘Weird’ Marketing Math?
Performance Marketing
Just three months after Twitter-owned Vine launched a "loop counter" feature that tracks the number of video views, some industry executives are skeptical about how valid the metric is in [...]
Twitter Redesign Speaks to Users and Brands With Emojis, Vine Messenger, Video, Ads
Performance Marketing
Twitter’s new look is rolling out more widely today, and it has some users saying it looks similar to Facebook. The messaging service is making changes to solve its most [...]
Social Marketing Company WayIn Looking for Fresh Cash
Performance Marketing
The Twitter-focused marketing company WayIn, backed by Sun Microsytems founder Scott McNealy, is looking to raise up to $20 million, a source with knowledge of the fundraising told Adweek.
PHD’s Millennials Talk About Their Generation on Vine
Performance Marketing
The marketing world desperately wants to know how to reach millennials, so it seems ingeniously simple that media shop PHD partners with the University of Georgia's Grady College of Journalism [...]
Halloween Poll: Is Oreo or Tide’s ‘The Shining’ Vine Best?
Performance Marketing
Halloween is a scary good opportunity for brands to have fun with Twitter's nascent video platform, Vine.
Twitter Shows Off a Richer Feed With Video, Images
Performance Marketing
Twitter is now open for media. The micro-messaging platform rolled out a key change to its website and app design today that will feature photos and videos more prominently in [...]