Why Conan O’Brien Isn’t Afraid of Becoming a Digital Brand
Performance Marketing
From writing episodes of The Simpsons to The Tonight Show fallout with NBC, Conan O'Brien's comedy career has taken various shapes and forms over the past 24 years.
Turner Heads Into Upfront Bristling With Programming and Ad Sales Innovation
April 4 was a day that Turner president David Levy had been looking forward to "for many, many years," he says. For the first time in television history, his networks [...]
By Reviving Tales From the Crypt, Turner Is Literally Bringing Shows Back From the Dead
It's been quite a week for fans of 1990s nostalgia. A few days after The CW said it would bring back sketch comedy show MADtv for a prime-time run, TNT [...]
How the NBA’s TV Partners Have Cashed In On the Warriors’ Historic Season
It seemed like an easy call for ESPN. Los Angeles Lakers guard Kobe Bryant playing in the final game of his storied 20-year career in front of the only fan [...]
Ratings Plummet for NCAA Championship After Its Move to Cable
At the beginning of the 2016 NCAA Tournament, Turner Broadcasting president David Levy claimed the difference between broadcast and cable "is almost nonexistent anymore."
Turner Hopes Investment in Mashable Makes Them Ideal Partners for the Future of TV
For years, the relationship between old and new media resembled that of awkward 13-year-olds at a middle school dance, standing on opposite sides of the gymnasium.