Turner Heads Into Upfront Bristling With Programming and Ad Sales Innovation

How 3 execs are reinventing the home of TBS and TNT

April 4 was a day that Turner president David Levy had been looking forward to "for many, many years," he says. For the first time in television history, his networks TBS, TNT and truTV carried the NCAA Men's Basketball Championship Final. The game did not disappoint, as Villanova's Kris Jenkins sunk a game-winning three-point shot at the buzzer to secure the win. Afterwards, a jubilant Levy and his team gathered at their Houston hotel. "There was this feeling of, let's always remember we crowned a champion after what is probably the best championship game in the history of the tournament," says Levy. "It meant a lot to Turner to have this type of game forever be in the history books, and that it happened on TBS."