Mergers and Acquisitions: A Challenge to Brand Loyalty
Performance Marketing
In the late 1990's, I discovered ShareBuilder—an easy way to buy stocks (and even fractions of a single stock) through regular, automatic purchases online. Far from being a savvy investor, [...]
6 Video Presentation Tips to Elevate Your Online Marketing
Performance Marketing
The video you create is but one component of your online direct marketing campaign. Yes, the video is what viewers are driven to—it's the vehicle that delivers your story. However, [...]
Viacom Raises Dividend 10%, Less Than Predicted
Viacom has increased its shareholder dividend to 27.5 cents, up 10 percent. The increase takes place starting with Viacom's next quarterly dividend, payable July 2.
The Problem with Stock Art
One of our editors came in talking about something he saw on “The Today Show” yesterday -- a segment on how companies that use stock images in their ads often [...]