How to Revitalize Beloved Pop Culture Brands Like Star Trek, Hannibal and American Gods
These days, one of the safest bets for attracting TV or movie audiences is to rely on existing brand or franchise and try to revitalize it. When it's successful—like the [...]
Starz Plans Its Own Stand-Alone Service to Compete With HBO and Showtime
After previously insisting that it was "far away" from developing a stand-alone service to reach viewers without a cable subscription, Starz has reversed course. The premium cable network is now [...]
NBC Pulls a Netflix, Letting Viewers Binge-Watch David Duchovny’s New Detective Show
A surprising new outlet has entered the binge-viewing arena to challenge Netflix: NBC. The network will be streaming all 13 episodes of its new David Duchovny limited series drama, Aquarius, [...]
Showtime’s Boss Talks About the Twin Peaks Avalanche
When David Nevins arrived at Showtime in 2010, the premium cable network was searching for the next generation of shows to replace fading stalwarts Dexter and Weeds. The network's president, [...]
Tom Brady Makes His Periscope Debut While Shooting an Ad for Ugg Australia
Performance Marketing
Tom Brady playing chess—that's something you don't see every day. The Super Bowl MVP quarterback isn't on Twitter yet, but he was on Periscope streaming live while shooting a commercial [...]
The Breakout Hit Outlander Is Finally Attracting Women to Starz
Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base.