Why This BBDO Creative Director Is Lying on the Ground and Licking a Screen for You

You can be proud of your ads. But reenacting them in real life? That can get awkward.Carlos Moreno, though, takes one for the team in the video below—a promo for the Bessies, which is a big ad awards show in Canada. The executive creative director at BBDO Toronto masterminded the weird Skittles Touch ads back in 2011, and here he reenacts the famous one with the cat—complete with eager licking of the screen.The line at the end explains everything.Though Moreno works at BBDO, the Bessies spot was actually done by JWT Canada.Credits below.

Marshawn Lynch, Real-Life Skittles Superfan, Even Works Out With the Candies

It's no secret that Marshawn Lynch loves Skittles. And now, the brand's real-life No. 1 fan is helping to kick off its official NFL sponsorship by showing how he (probably not in real life) works out with the candies.

DDB Adds Another Mars Brand

Gum, candy and now pet food.

How ‘Honest Trailers’ Picks (and Profits From) the Movies It Skewers

Whether it's pointing out the litany of forgettable characters on Game of Thrones or how Queen Elsa of Frozen is really a manic-depressive with god-like powers,

Want 1 Million Skittles Delivered to Your House? Of Course You Do

Canadians, you better be in a video-sharing frenzy today, because it's your last chance to be crowned a new Skittles Millionaire.

Adweek’s Top 10 Commercials of the Week

Up-and-Coming Actress Frenches the Rainbow in Latest Weird Skittles Ad

Skittles continues to walk the line between cute and creepy. How successfully it does so is, of course, a matter of personal taste. This new spot from DDB Chicago, "Skittles Smile," sets my choppers on edge for some reason, but I'm about 96 years past the target demo, and it probably works just fine for its intended audience. The ad's high-school-age heroine clearly savors the flavor of her deep-kiss encounter with a boy who has Skittles for teeth. (Were his baby teeth Pez?) The girl is played by Laura Spencer, who has gained a following from her role in The Lizzie Bennet Diaries, an Internet reboot of Jane Austen's Pride and Prejudice. Spencer also appears in a current Sprint commercial, though swapping spit with her co-star in that one would've been a grave mistake. Credits below. Behind the scenes of the new skittles "SMILE" commercial aka best wrap surprise ever! — Laura Spencer (@itslauraspencer) September 3, 2013

Chrissy Teigen Surprised by Giant Waterfall of Skittles at Photo Shoot

Chrissy Teigen, whom you may remember from her Sports Illustrated and Maxim appearances, was surprised by a Skittles waterfall during a recent photo shoot that was actually an ad stunt by Olson. It's generally a faux pas to dump candy all over someone without telling them first, but Chrissy took it in stride.

Adweek’s Top 10 Commercials of the Week

Help Smash a Menagerie of Talking Animals in This Interactive Skittles Ad

After years of weirdness and grotesquerie, Skittles has found its calling—breaking Grandma's knickknacks. This enjoyable interactive YouTube video from DDB Chicago features a young man who breaks a porcelain unicorn after it promises it will turn into Skittles if he does so. Naturally, the interactive part involves clicking on, and watching the guy break, a bunch of other stuff, including two frogs, two birds and a monkey. It's pretty fun, and I'm glad to see Skittles run those anarchic creative tendencies of theirs through some quality control. Credits below.