Friends or Food? Skittles' Giant Spider Ad Plays Out in Two Different Ways

Halloween spot's extended version has a few twists

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Skittles gives arachnophobes even more ammunition for their fears with a new ad featuring a giant, talking spider and his run-in with Halloween trick-or-treaters.

The story actually comes in two versions: a :15 with a quick punch line and a :45 that keeps the ad going in an unexpected direction. 

Sure, kids that old have usually abandoned trick-or-treating in favor of trying to get laid at house parties. But maybe this is a subversively cautionary tale about why that's not such a bad thing.

Be sure to watch the :!5 first:

And now the extended version:

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in