NBA Ditches Coke for Pepsi After a 30-Year Partnership
Brand Marketing
By severing Coca-Cola's nearly 30-year relationship with the NBA, PepsiCo will achieve a clean marketing sweep of the four major professional sports leagues this fall.
Mark Cuban: Here Are My 6 Pieces of Advice for Clippers Owner Steve Ballmer
Brand Marketing
Microsoft's former CEO Steve Ballmer bought the Los Angeles Clippers for $2 billion this summer after the NBA ousted his predecessor, Donald Sterling, for life
Why GoPro’s Instagram Strategy Should Catch Apple’s Eye
Performance Marketing
The Adweek/Shareablee weekly chart for top branded Instagram videos is in—scroll down to see the full chart—and here are the top four things we learned from Oct. 27 through Nov. [...]
NBA Player Sleds Down From Great Wall of China on Instagram
Performance Marketing
If you ever go to the Great Wall of China and enjoy either rollercoasters or bobsledding, the Sacramento Kings' Ryan Hollins has a pro travel tip: take the luge down [...]
The 10 Best Branded Instagram Videos of the Week
Performance Marketing
GoPro's ability to market itself through its own technology almost isn't fair. But you still have to marvel at how the high-tech camera marketer operates via social channels such as [...]
The 10 Hottest Branded Instagram Videos of the Week
Performance Marketing
Benefit Cosmetics has gotten to the bottom of at least one way to rock an Instagram video—by playfully featuring the derrieres of a cute young lady in a baton twirler's [...]