U.S. Army Launches Full Agency Review for Account Worth Up to $4 Billion
Brand Marketing
This week the U.S. Army issued an RFP for full-service agencies to handle its marketing efforts.
Q&A: Michael Roth Looks Ahead at 2016’s Challenges, Trends and Opportunities for IPG
Brand Marketing
In today's fourth-quarter earnings call, IPG CEO Michael Roth offered a cautiously optimistic outlook for 2016 after a 2015 in which the holding company beat its own expectations for organic [...]
IPG Chief Michael Roth on Firing Campbell Ewald’s CEO and Being a Leader in Diversity
Brand Marketing
When it recently came to light that agency Campbell Ewald had for several months quietly tolerated a racist email sent by a creative director, the response from parent company IPG [...]
Why One of Advertising’s Iconic Creative Leaders Believes the Agency Model Will Survive
Brand Marketing
When FCB announced last June that it was hiring Susan Credle as global chief creative officer, it marked the end of an era for Leo Burnett as well as a [...]
Financial Client USAA Drops Campbell Ewald as Agency Reels From Racist Email Controversy
Brand Marketing
Insurance and financial service firm USAA has canceled its contract with Campbell Ewald, which had been its agency of record since 2008. "USAA has given Campbell Ewald notice of contract [...]
Campbell Ewald’s CEO Has Been Fired Amid Fallout Over a Staffer’s Racist Email
Brand Marketing
In a two-sentence news release this morning, Interpublic Group announced it has terminated Campbell Ewald CEO Jim Palmer and handed leadership to agency president Kevin Wertz.