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IPG's The Martin Agency named Amber Guild, agency veteran and former president of brand consultancy Collins, as the first managing director of its New York City office. She began the new job last week and reports directly to Martin CEO Matt Williams.
This move marks a key stage in the maturation of Martin's New York unit, which is more than a decade old but has so far operated as a satellite operation. The agency's largest accounts, including Geico, are based in its Richmond, Va.,