New York Mayor Addresses His Commitment to Digital
Performance Marketing
Brooklyn is now the second fastest growing tech county in the U.S., and New York City Mayor Bill de Blasio wants to make sure it and the rest of the [...]
Is Online Publishing a Failure From Consumer’s Perspective?
Performance Marketing
Substance drives engagement. The banner ad is dead. Those have been hot topics of late in the digital media world and continued to be at Internet Week's Digiday Conference on [...]
Dennis Crowley to Developers: Share and Share Alike
Performance Marketing
Foursquare's Dennis Crowley has seen the future. You can forget a tech bubble and startup cage matches. Tomorrow's world of social networking sites and apps is an egalitarian [...]
Schumer Tries to Stoke East-West Rivalry
Performance Marketing
In his keynote speech kicking off Internet Week in New York City this morning, Sen. Charles Schumer stoked the growing East Coast-West Coast tech rivalry by laying out [...]
Laura Desmond Wants Her Industry to Deep-Six Its Market Mix
Performance Marketing
Market mix modeling, the industry standard for gauging ad performance, is on its death bed. Laura Desmond wants to be the one to pull the plug. [...]
Dan Sinker (aka Fake Rahm) Talks Tweeting the News
Performance Marketing
At some point since its creation in 2006, Twitter went from being an object of curiosity—the subject of news stories—to one of the chief conduits of the news.