Is Online Publishing a Failure From Consumer's Perspective?
Old and new publishers compare notes and discuss the future
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Substance drives engagement. The banner ad is dead. Those have been hot topics of late in the digital media world and continued to be at Internet Week's Digiday Conference on Monday. In front of a near capacity crowd, Vox Media CEO Jim Bankoff and Hearst editorial director of the men's enthusiast group James Meigs compared notes on the changing publishing industry, and what, if anything the old and new guard can learn from each other. Here a few highlights from the talk:
'Not Your Readers'
Meigs drew an important distinction between a print publication's subscribers and Web audience.