Is Online Publishing a Failure From Consumer's Perspective?

Old and new publishers compare notes and discuss the future

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Substance drives engagement. The banner ad is dead. Those have been hot topics of late in the digital media world and continued to be at Internet Week's Digiday Conference on Monday. In front of a near capacity crowd, Vox Media CEO Jim Bankoff and Hearst editorial director of the men's enthusiast group James Meigs compared notes on the changing publishing industry, and what, if anything the old and new guard can learn from each other. Here a few highlights from the talk:

'Not Your Readers'

Meigs drew an important distinction between a print publication's subscribers and Web audience.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in