Video Ad Tech Player’s Stock Jumps Almost 50% on First Day of Trading
Performance Marketing
TubeMogul's first day on Wall Street started off with a pop of the champagne cork—and was followed by a huge jump in stock price. The ad tech company held its [...]
Why Twitter Went With Such a Low IPO Price
Performance Marketing
That blue Twitter bird should be saying, “cheap, cheap.” The stock and value of the company are looking low to some, as the company prices shares ahead of its public [...]
Tremor Launches VideoHub Connect, Its Own DSP
Performance Marketing
A few weeks after its IPO and even fewer weeks after announcing that it was switching to an all-in-stream, all the time model, Tremor Video is set to announce t
PubMatic Raises $45 Million With IPO, Acquisitions in Mind
Performance Marketing
PubMatic raised $45 million in its latest funding round. The supply-side platform’s co-founder and CEO Rajeev Goel said the new investment “adds heft to the balance sheet” as the company [...]
Top 10 Predictions for the Looming Facebook IPO
Performance Marketing
The Facebook IPO. Few would argue against the social media giant’s initial public offering being one of the most anticipated and watched debuts of recent history.
Zynga Considering November IPO
Performance Marketing
After delaying its IPO two months ago, social game developer Zynga is finally planning to go public next month, according to The Wall Street Journal—just as soon as Groupon completes [...]