Hot Wheels Climbs In for Vanguard’s Third Fun, Furious Stop-Motion Toy Car Chase
Brand Marketing
IDEA: Vanguard Pictures won plenty of fans with its first two, unbranded Nitro Warriors films—see them here and here—exquisitely made stop-motion shorts that showed toy cars in wond
Red Bull’s College Marketing Whiz Strikes Out on His Own
Brand Marketing
After seven years working for Red Bull, and some two leading North American efforts on the brand’s much vaunted college marketing program, Mike Poznansky is striking out this week to [...]
Hot Wheels Rolls Out Twitter-Enhanced Vending Machine
Performance Marketing
Walmart and Toys R Us shoppers may soon marvel at Twitter-enhanced vending machines for Hot Wheels after the car toy brand t
YouTube’s 20 Most Watched Ads of 2012
Brand Marketing
Nike, Pepsi and Volkswagen, three global marketers that are old pros at creating blockbuster video content, produced the three most-watched commercials on YouTube this year, according to the video site's [...]
Hot Wheels Packages Real Cars Like Toys in Parking Lots
Creativity
Hot Wheels came up with this idea for a great public stunt—assembling giant Hot Wheels boxes around people's cars in parking lots and letting them take pictures of them when [...]