Why Pharmaceutical Advertising Is Virtually Absent From the Web
Brand Marketing
Quick—think of the most recent digital ad you saw. Was it automotive? Retail? Most likely. Name almost any other category and the same probably holds true. Brad Weltman
Why 74-Year-Old Cheerios Is Still America’s No. 1 Cereal
Brand Marketing
It was 1941, and Lester Borchardt had a crazy idea. His employer, General Mills, was looking for a product that would compete with Wheaties and Corn Flakes in the growing [...]
‘Food Babe’ Debacle Underscores Crisis of Credibility Surrounding What We Eat
Brand Marketing
Gawker recently turned food marketers' heads with a 2,500-word takedown of blogger, dietary guru and anti-GMO activist Vani Hari, aka "Food Babe." Author Yvette d'Entremont, who started a rival blog [...]
Alan Cumming Shows You Suggestive Things to Do Besides Sex in Ad Targeting the FDA
Creativity
Saatchi & Saatchi uses suggestive visual humor, and deadpan delivery from actor Alan Cumming, to skewer the Food and Drug Adminstration's rules around donating blood. At issue is a recent [...]
FDA Turns to SkyDoesMinecraft to Create Anti-Smoking PSA
Performance Marketing
When 21-year-old Adam Dahlberg—best known as SkyDoesMinecraft—announced to his parents he was quitting his day job at Subway to pursue creating YouTube videos about the game Minecraft, they were a [...]
FDA Moves to Regulate E-Cigarettes
Brand Marketing
E-cigarettes are about to become a regulated product. The Food and Drug Administration is set to propose a regulatory plan Thursday that will also put some restrictions on the sale [...]