Creativity Alan Cumming Shows You Suggestive Things to Do Besides Sex in Ad Targeting the FDA Rips new abstinence rule for gay men donating bloodBy Andrew McMains|February 20, 2015 Share By Andrew McMains|February 20, 2015 Share Saatchi & Saatchi uses suggestive visual humor, and deadpan delivery from actor Alan Cumming, to skewer the Food and Drug Adminstration's rules around donating blood. At issue is a recent revision in the FDA's regulations that allows gay and bisexual men to give blood, but only if they have haven't had sex for a year. (They were previously barred entirely, based on concerns about exposure to HIV.) With tongue firmly in cheek, Cumming introduces a series of eight nonsexual activities that are "guaranteed to make your year without sex fly by." Among them: Apply your manual dexterity to packing powder into a Civil War musket; thrust your hips into yoga; and polish your trophies. The "Celibacy Challenge" logo also is a riot—a white lock on a pair of red briefs. The ad points to celibacychallenge.com, where you can sign a petition. Saatchi and Bullit director Ari Sandel created the mock PSA for Glaad and the Gay Men's Health Crisis, which want the FDA rules to be based on risk factors, not sexual orientation, and are petitioning the federal agency to make that change. The pro-bono ad, which is being distributed online via the hashtag #CelibacyChallenge, went up Thursday on YouTube. CREDITS Clients: Glaad Gay Men's Health Crisis Agency: Saatchi & Saatchi, New York Chief Creative Officer: Jay Benjamin Creative Director, Art: Johnnie Ingram Creative Director, Copy: Chris Skurat Design Director: Juan Saucedo Art Directors: Mete Erdogan, Matilda Kahl Copywriters: Callum Spencer, Viktor Angwald Chief Production Officer: Tanya LeSieur Director of Content Production: John Doris Executive Producer: Dani Stoller Integrated Producer: Matt Micioni Lead Creative Technologist: Steve Nowicki Digital Strategist: Shae Carroll Information Architects: Robert Moon, Kelly Redzack Head of Art Buying: Maggie Sumner Lead Retoucher: Yan Apostolides Proofreader: Ed Stein Chief Marketing Officer: Christine Prins Talent Director: Akash Sen Account Director: Rebecca Robertson Associate Director, Business Development: Jamie Daigle Account Supervisor: Carly Wallace Project Manager: Bridget Auerbach Production Company: Bullitt Director: Ari Sandel Directors of Photography: Warren Kommers (Alan Cumming), Benjamin Kitchens (vignettes) Executive Producer, Chief Executive Officer: Todd Makurath Line Producer: Nathaniel Greene Editing House: Arcade Edit Editor: Jeff Ferruzzo Assistant Editor: Mark Popham Producer: Fanny Cruz Flame Artist: Tristian Wake Executive Producer: Sila Soyer Music House: Nylon Producer: Christina Carlo Audio: Sound Lounge Mixer: Glen Landrum Postproduction, Telecine: Company 3 Colorist: Tom Poole Adweek Adweek