Pepsi Fumbles Context of NFL Playoffs
Performance Marketing
Context and relevancy are supposed to be the next big things. But even in the world of TV, where programming is known months in advance, brands still drop the ball [...]
Twitter Top 10: Packers-Seahawks Brawl Owns Social Media
The Seattle Seahawks paddled the Green Bay Packers Thursday evening as the nation watched in horror on NBC, and that ruled the Twittersphere the week of Sept. 1. Though, fans [...]
DirecTV Kicked Off the NFL Season With an Ad Featuring a Gay Couple
Creativity
A same-sex couple locked in an embrace (or is it a tackle?) smash through their home in slow-motion in a surprisingly inclusive spot for DirecTV's NFL Sunday Ticket.
Decent Turnout for 24: Live Another Day
Jack Bauer’s return to prime time was met with a reception that hovered somewhere between a bang and a whimper.
Dallas Cowboys Are Tops on TV, if Not in Your Hearts
Love ‘em or loathe ‘em—and according to a recent poll, most of us fall into the latter camp—the Dallas Cowboys always draw a crowd. So much so that five of [...]
Fox’s National NFL Games Are the Biggest Draw on TV
Sunday Night Football may rule the prime-time roost, but it’s the late national games on CBS and Fox that boast TV’s biggest deliveries.