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College Acceptance Letters Get Seriously Dark, Beginning With One in the Harvard Crimson

Creativity

The college acceptance letter, that iconic feel-good document that every university-bound student cherishes, gets a disturbing makeover in a campaign from Goodby Silverstein & Partners and production company Prettybird that [...]


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Drake University’s ad campaign gets big D+

Creativity

Drake University officials are feverishly scrambling to explain why they thought "D+" would be a great theme for a recruitment ad campaign. The D+ is meant to be shorthand for [...]

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College kids to strip and run for Axe charity

Creativity

Axe is involved in a brand-appropriate charity: getting people to donate clothes, which of course means taking them off first. Check out this trailer for the Axe Undie Run Challenge. [...]

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Cornell warms up to alumnus Andy Bernard

Creativity

It's good to see Cornell is embracing its most famous son, even if he is a fictional moron. The Office's Andy Bernard, who often extols the merits of a Cornell [...]

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17-minute Yale recruitment ad simply rocks

Creativity

Maybe it's the awkward pauses, the campy lyrics or the simple fact that it's a musical, but this new Yale University admissions video is 17 minutes of face-blasting awesomeness. It [...]

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Go to SAIT Polytechnic, then get old and die

Creativity

I'm not so sure these billboards by Wax Partnership for SAIT Polytechnic do the Canadian college any favors. "Get a career you'll never want to leave" is the tagline, but [...]