How Lego’s Marketing Vp Led the Awesome Team that Stole the Oscars
Brand Marketing
If there was moment at the 2015 Oscars that turned more heads than host Neil Patrick Harris in his underwear, it was how Lego turned an Academy snub into the [...]
Wieden, Beyond ‘Halftime’
Brand Marketing
It takes a fool to create something ingenious, says Chrysler global marketing chief Olivier François.
Super Bowl Ads Generate $11 Million in Free Media Impressions
Brand Marketing
Online views have effectively returned a huge chunk of Honda’s Super Bowl investment, as the automaker earned itself some $4.42 million in free media impressions in the three days after [...]