Super Bowl Ads Generate $11 Million in Free Media Impressions

Kantar Video study sees huge upside in postgame play

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Online views have effectively returned a huge chunk of Honda’s Super Bowl investment, as the automaker earned itself some $4.42 million in free media impressions in the three days after Super Bowl XLVI.

According to a new study by Kantar Video, the automaker aired two spots in the Super Bowl that enjoyed a whole new life online after the game. Through Feb. 8, Honda’s spoof of Ferris Bueller’s Day Off, starring Matthew Broderick, was viewed 14.8

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