Auto Responders That Knock Your Socks Off
Performance Marketing
I’m a believer that personality plays an important role in selling. I’m a super Type A person, so I prefer to buy from people and companies that are organized, detailed [...]
Google OKs Images on Sponsored Search Results
Performance Marketing
Google will allow advertisers to include images alongside sponsored search results, the company announced in a blog post on Wednesday.
Only 30 Percent of Brands’ Pinterest Engagement Come From Own Pins
Performance Marketing
Marketers may like steering the conversation around their brands, but Facebook and Twitter have upended that strategy. Now it seems Pinterest is putting the brand-driven approach away almost entirely.
Your Brand Here
Brand Marketing
Most of today’s racing fans are too young to remember the days when moonshiners souped up their Chevys and Fords to outrun the cops, their hot pursuits on the back [...]
Perspective: Something Borrowed
Brand Marketing
You almost have to feel bad for car-rental companies. OK, wait—not in the fiscal sense. Enterprise Holdings (parent of the Alamo, Enterprise and National brands) did $2.2 billion in business [...]
Microsoft Advertising Takes On Conversion Funnel
Brand Marketing
The conversion funnel has become a cliche in marketing circles. Worse than that, while it’s convenient shorthand for how to target consumers, it’s too simplistic, according to Natasha Hritzuk, global [...]