Infographic: The Recipe for a Successful Booze Brand
Brand Marketing
With the summer BBQ season in full swing, booze brands get a natural boost—but what makes a consumer pick one bottle over another? While personal recommendations from family and friends [...]
Adweek’s Top 5 Commercials of the Week
Brand Marketing
In this week's best ads, two mobile companies—Samsung and Thailand's DTAC—are as far away in their marketing approaches as they are geographically, with the former continuing its attacks on Apple [...]
Adweek’s Top 5 Commercials of the Week
Brand Marketing
The World Cup is still bringing excitement to soccer fans around the globe, but the U.S. is out of the running, and so it might be time ... for something [...]
Adweek’s Top 5 Commercials of the Week
Brand Marketing
Save for a Coca-Cola ad that leans heavily on cuteness, all of this week's best ads seem to meander around a central theme of moving, either on or forward (preferably, [...]
FTC Study Reveals How Alcohol Advertisers Use Digital Marketing
Brand Marketing
Keeping tabs on marketing alcohol to underage consumers, the Federal Trade Commission on Thursday released its fourth study of self-regulation in the alcohol industry.
The Changing Role of Bartenders in Ads
Brand Marketing
In 1956, intrepid reporter Hal Boyle of the Associated Press asked drinkers everywhere for a small favor: show a little love for the barkeep. “If you have sent flowers to [...]