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AOL Is Launching 2 New Video Ad Formats for Publishers

Performance Marketing

AOL is debuting two video ad formats today it says will be more viewable for advertisers and more user-friendly for consumers.

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Tim Armstrong: AOL Aims to Wise Up the Online Ad Space

Performance Marketing

AOL chairman and CEO Tim Armstrong on Thursday told Adweek that the wealth of available consumer data will help the industry evolve beyond attributing the bulk of advertising value to last-click [...]

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AOL’s Ad Comeback Continues

Performance Marketing

AOL’s booming video ads business helped the company overcome some of the drag from its ongoing Patch issues in the third quarter. Overall, the company announced today a 14 percent [...]

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A Night to Remember: Brand Genius Awards 2013

Brand Marketing

The 2013 Brand Genius awards show and dinner, hosted by Adweek and sponsor AOL at downtown Manhattan's Capitale, feted 10 winners and one Brand Visionary. More than 460 friends, family [...]

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AOL Launches New Premium Ad Formats

Performance Marketing

These aren't your grandparents' display ads.

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AOL Advertising Gets a New Chief Marketing Officer

Performance Marketing

Erika Nardini, previously AOL's vp, head of marketing solutions, has been promoted to chief marketing officer of AOL Advertising, the company announced on Tuesday.