The digital media industry juddered when Google said it would join Apple and Firefox in prohibiting third-party cookies on Chrome, its industry-leading browser.
The decision stoked uncertainty among investors in publicly listed ad-tech stocks. For example, investor confidence in retargeting stalwart Criteo crashed in the immediate aftermath of the announcement (Wall Street’s ad-tech sweetheart The Trade Desk had its own reaction.) In the aftermath, however, analysts specifically called out LiveRamp as a beneficiary.
This week, the data onboarder issued its first earnings call since Google’s cookie-killing announcement, reporting revenues of $102 million for the three months to Dec.