Meta Unveils Threads API and New AI Tools at Cannes

GenAI chatbot and paid ads come to Messenger

Meta announces the launch of Threads API to help businesses and creators effectively manage their content on the platform.

This API will simplify the process of sharing content with its communities through third-party applications

Key API features:

  • Authentication, post publishing, and content retrieval: Businesses and creators can log in, create posts, and access their content using the API.
  • Management capabilities: Users can retrieve replies to their posts, interact with these replies, set controls for who can reply, and choose to hide or unhide specific replies.
  • Media and account-level insights: Users can access data such as the number of views, likes and replies on their content, providing metrics on how posts are performing on Threads.

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Trishla Ostwal

Trishla is an Adweek staff reporter covering AI and tech.