Here’s How Amazon Will Impact the Entire Advertising Ecosystem

A new Forrester report looks beyond the duopoly


We’ve been hearing about Amazon challenging the digital marketing duopoly that is Google and Facebook for several years now. According to a new report from Forrester, however, the impact of Amazon’s continued expansion in advertising will have ripple effects far beyond the tech giants—and will be felt by marketers, agencies and ad tech vendors alike.

Forrester analyst and report author Collin Colburn said Google and Facebook aren’t feeling the heat yet, as dollars are not moving in a significant way.

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