Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
As big as Walmart is—it’s the biggest retailer in America—it just keeps getting bigger.
During its latest fiscal year, which ended Jan. 31, Walmart’s total revenue amounted to $559.2 billion. That’s 6.7% more than its previous fiscal year.
Appearing at Adweek’s Mediaweek, Saleel Sathe, vp of performance marketing at Walmart, outlined how the company does it. And because we’re talking about Walmart, “it” essentially means everything—from free shipping to shoppable livestreams to preventative healthcare to a growing ad business to reminding customers that they’re running low on dog food via email.