As big as Walmart is—it’s the biggest retailer in America—it just keeps getting bigger.
During its latest fiscal year, which ended Jan. 31, Walmart’s total revenue amounted to $559.2 billion. That’s 6.7% more than its previous fiscal year.
Appearing at Adweek’s Mediaweek, Saleel Sathe, vp of performance marketing at Walmart, outlined how the company does it. And because we’re talking about Walmart, “it” essentially means everything—from free shipping to shoppable livestreams to preventative healthcare to a growing ad business to reminding customers that they’re running low on dog food via email.
“It starts with knowing your customers,” said Sathe, who noted Walmart has 150 million customers each week, whether in-store or online.
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