Publishing

Brand Safety Worries Are Hurting News Publishers Ahead of 2020 Election

Trade groups propose on ad-tech solutions to reassure brands

typewriter with news written on the page
Legacy news brands are becoming casualties of advertisers' need for brand safety assurances. Getty Images
By Ronan Shields

September 27, 2019

Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety standards and how to apply them to news content.

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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