Brand Safety Worries Are Hurting News Publishers Ahead of 2020 Election

Trade groups propose on ad-tech solutions to reassure brands

typewriter with news written on the page
Legacy news brands are becoming casualties of advertisers' need for brand safety assurances. Getty Images

Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety standards and how to apply them to news content.

@ronan_shields ronan.shields@adweek.com Ronan Shields is Adweek's programmatic editor.