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Bombora, a marketing data company that helps marketers seeking B2B audiences, has secured $20 million in financing to deepen its understanding of the ways consumers research products online.
The company monitors content consumption on more than 4,000 business-oriented websites to learn which topics—spread across 5,000-plus topic areas—appeal to companies.
Bombora is premised on letting clients such as Salesforce know which businesses are researching their products and services. The company puts an emphasis on connecting the consent of users to purchase plans.
The financing, which was provided by Runway Growth Capital, comes as the online advertising landscape struggles with the implications of a “cookieless
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