5 Ways Brands Are Standing Out and Building Audiences on Snapchat

It takes hefty offline and social pushes


If the seemingly constant data points about Snapchat are any indication, the messaging app is the hottest platform for brands these days.

Cutting through the clutter of photos and videos to make sure people actually find the content is a challenge, though, especially if it's not in the form of paid advertising. Snapchat's new sponsored selfie unit, for instance, is rumored to cost as much as $750,000 for a one-day campaign. 

"Unlike most of its competitors, Snapchat's paid offering is completely separate from a brand's channel, so they aren't urging brands to cultivate organic Snapchat presences," said Victor Pineiro, vp of social media at Big Spaceship.

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