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A partnership announced Wednesday morning is giving new meaning to the phrase pivot to video.
Starting in early 2022, the Vox Media podcast Pivot will go on-camera and clips of the footage will air exclusively on the new streaming platform from Salesforce—called Salesforce+—for 72 hours. As part of the partnership, Salesforce will become the presenting sponsor of Pivot video throughout 2022, though specific financial details of the arrangement were not disclosed.
The deal represents the first collaboration between a publisher and Salesforce+, which bills itself as the Netflix for business content.