Brand Genius 2018

Media Needs to Establish Clear Boundaries Between Editorial and Sponsored Content

The lines have blurred, leading to reader frustration.

Why Media Agencies Think Clients Will Come Crawling Back After In-Housing Services

Brand marketers just might not yet be prepared to handle it alone.

Adweek’s Brand Genius 2018: These 10 Marketers Triumphed by Fearlessly Embracing Change

From making a Super Bowl ad targeting an audience of one to revamping a trusted 40-year-old tagline, they took breathtaking risks—and came out on top.

Infographic: The Impact of the 2018 Midterms on Local TV Inventory

Data shows the election 'will be the most complex … our country has ever seen.'