Infographic: The Impact of the 2018 Midterms on Local TV Inventory

Data shows the election 'will be the most complex … our country has ever seen'

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Election Day is Tuesday, and as millions of Americans get ready to head to the polls, political ads have been pouring in to local markets. New research from independent planning and buying firm Mercury found that the hotly contested 2018 midterm elections will have a huge impact on local TV inventory.

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This story first appeared in the November 5, 2018, issue of Adweek magazine. Click here to subscribe.

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