Why Exos’ TJ Abrams Focuses on the Mission, Not the Position

Former IHG Executive Reflects on First Year as CMO and the Brand’s Recent Refresh

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For TJ Abrams, every career move he’s made has been based on people and purpose. After spending the first part of his career at companies like Lowe’s, Coca-Cola, and IHG, Abrams is disrupting the fitness space by serving as CMO for Exos. In their first-ever brand campaign, Exos is aiming to restore a sense of community within the health and wellness space with a suite of digital products that will encourage consumers to perform at their best.

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