Why Walt Disney's President of Sales Is on the Career Journey of a Lifetime

Rita Ferro credits success to loving what she does, family advice and cheerleaders at work

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

For some, it’s all about the destination. And although Rita Ferro’s is directly tied to “the most magical place on earth,” it is her journey to the top that has been the most fulfilling part of her success.

As the President of Advertising, Sales and Partnerships, Rita oversees the ad sales organization for The Walt Disney Company. Overseeing key business line items such as linear networks, ad-supported streaming services, and owned-and-operated television stations across the country, Rita is an instrumental part of the business.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in