TWIST Creative President on Prioritizing Passions and Giving Back

Charlene Coughlin shares how she manages wanting to do it all and the impact of the Adweek Mentorship Program

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We’ve all heard a lot about healthy work-life balance, but what does one do when one absolutely loves one’s work? Following the wise words of her mentor, Charlene Coughlin lives a fulfilling life knowing “anything is possible, everything is not.”

After working in the non-profit world for a bit, Charlene realized the agency world was more befitting for her pace, yet she makes sure to still make an impact as a board member for two nonprofits.



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