To Combat Piracy, VIZ Media Made Its Content Available to Fans for Free

The EVP and CMO shares how the unthinkable approach resulted in increased mainline sales

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It’s quite possible that alumni of stellar brands such as Lexus, Mattel, Warner and DreamWorks have seen Brad Woods’ work up close. Always looking for more innovative challenges, the now-executive vice president and CMO of VIZ Media has taken on the world of Japanese manga to push him even further.

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