Going from leading media to fashion to a programmatic platform is not a series of leaps all marketers can make, but for The Trade Desk CMO Susan Vobejda, it’s business as usual. Given her “spider web” career path that has seen her embracing change and challenges along the way, Susan shares why taking the not-so-obvious path has been key to her success, along with the importance of having a mentor in your corner.
What are you doing now and how did you get there?
I am the Chief Marketing Officer at The Trade Desk which is a leading programmatic media buying platform for global brands and their agencies, and I am also on the Board of Directors of Cision Ltd.

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