Why Sony Interactive Entertainment's Eric Lempel Innovates With a Consumer Mindset

The head of global marketing talks how they pivoted PlayStation 5's global unveil to an online experience

For the gaming industry, show floors are a crucial way for audiences to get a feel of upcoming consoles. But with the pandemic causing many of the industry’s in-person events to be closed, Eric Lempel—Sony Interactive Entertainment’s svp and head of global marketing—and team pivoted to unveiling their PlayStation 5 online. Not only has the showcase been watched over 25 million times, but it also helped SIE report a 40% year-over-year increase in sales.