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Coloring hair is a deeply ingrained, ritualistic part of our society. Rosi Ajjam, SVP of Global Retail Hair for Coty, also believes it’s a deeply emotional one, tied directly to building women’s self-esteem. And indeed it is! From high school students sporting their various new shades to seniors touching up their roots between salon appointments, the connection between coloring your hair and your self-esteem is undeniable and transcends age.
Rosi took on her role leading marketing efforts at Coty for iconic brands Clairol and Wella two years ago because she believes it’s time to revive this sleepy corner of the beauty market and tap back into the confidence-boosting power of the product.