Pinterest and Intuit CMOs on the Keys to Effective Platform Amplification

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Andréa Mallard, CMO of Pinterest, and Lara Balazs, CMO of Intuit, came together for our second installment of People-powered Growth Fueled by Transformative Technology. This is a theme that Lara and I came up with to take us all one level deeper into four formative pillars to accomplish this mission.

Today’s episode is on Platform Amplification, and what better expert to have joined us than Andréa Mallard. What Lara and I truly enjoyed about Andréa was not only her deep knowledge in the space but her plethora of pithy phrases (say that three times fast) that underscore so many of the major issues we all face as marketers.



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