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Fintech company Personal Capital may sound like an industry newcomer, but after 10 years and $11 billion in managed assets, the company has claimed a pretty decent slice of the pie. At the marketing helm is Porter Gale, a strategic force with more than 25 years of growth-driven marketing and advertising experience–most notably leading the team that turned Virgin America from an airline to a true brand. Nearly one year into her role as CMO at Personal Capital, Gale took us into the company’s recent rebranding and how it’s leaning into data-centricity to challenge industry norms.
Why did you choose to take on the CMO role at Personal Capital?
In late 2018, a recruiter called and mentioned Personal Capital was looking for a CMO to rebrand the company.
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