Pandora CMO Aimee Lapic Says Great Marketers Depend on Data and Analysis – Not Just Creativity

What one disparaging senior exec notes as Aimee Lapic’s weakness, in fact, turned out to be her superpower. As the role of CMOs began to demand a mix of creative and analytical skills, over time it became clear she had the bonafides to ascend to the C-suite – namely, as CMO of Pandora.

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