Old Navy and Cole Haan Former CMO Ivan Wicksteed Reinventing Health Care With Oscar Health

So why would the former CMO of Old Navy and Cole Haan with an earlier role leading International Marketing for Converse decide to become the CMO of Challenger Brand, Oscar Health? Find out from Ivan Wicksteed himself in this deep dive into modernizing the customer experience in one of the most complicated categories of all time, health care.  As Ivan takes us through his journey with Oscar, he shares some incredible lessons that he learned from his prior roles that continue to influence his direction on a daily basis. And don’t miss his perspective on two pitfalls that often cause startups to fail.

nadine.dietz@adweek.com Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.