How NASCAR’s CMO Is Going Off Track to Engage a More Diverse Fanbase

When I sat down with Jill Gregory, NASCAR’s first female CMO, and asked her what it’s like being a woman in a male-dominated industry, she said it “isn’t something that really occurs to me.” And it’s no wonder why, after hearing that NASCAR has the most diverse fanbase today than it’s ever had! Jill and her team are hyper-focused on embracing that diversity to continue to grow the more than 70-year-old brand. Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.