Goats From Mongolia to NYC, How Naadam Became a Top Fashion Challenger Brand

When I first met Matt, I got entirely lost in his powerful and, frankly, funny story about how he started Naadam, the company producing cashmere clothing (now purchasing a large portion of all cashmere in the Gobi Desert) and a thriving direct-to-consumer fashion Challenger brand. Everything from getting stranded in Mongolia in route to Southeast Asia, to trying to help the nomadic herders improve their lives and livestock through his non-profit to then taking on the black market who were setting prices to create a better livelihood for the herders all around.

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