CMO Moves

Lowe's Chief Marketer Marisa Thalberg on Setting up Marketing for Success

How the home improvement brand's Chief Brand and Marketing Officer is transforming marketing as a function

Marisa-Thalberg-150

By Nadine Dietz

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Marisa Thalberg’s role as EVP and Chief Brand and Marketing Officer of Lowe’s Companies is unique–it brings together brand building and the remit of marketing. During the 150th episode of CMO Moves, she shares how she transforms marketing as a function of the brand when the path is not always linear.

You have a title called Chief Brand and Marketing Officer. Can you just explain what that means to Lowe’s because some may or may not have brand [in their title] if they’re Chief Marketing Officers.

To

Nadine Dietz

nadine.dietz@adweek.com

Nadine Dietz is the GM of Marketers That Matter and EVP of 24 Seven. She is the former Chief Community Officer of Adweek, Founder of CMO Moves, Innovators, Gen ZEOs, Women Trailblazers, Adweek Steering Committee, Adweek DEI Council, Adweek Sustainability Council and the Adweek Executive Mentor Program.

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