The Standard CCO Landis Smithers Takes Creative Risks to Deliver Memorable Hotel Experiences

Landis Smithers, Chief Creative Officer of The Standard, knows a thing or two about bold creativity and innovation, having worked for brands like GRINDR and Playboy before joining the unique hotel brand. Known for daring and disruptive stunts, including the recent ‘Ring Your Rep’ campaign where guests could phone Congress from The Standard phone booth, The Standard is exploring unconventional ways to serve hotel guests.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in